Tobi Innes

Meet Tobi, a New Zealand-based creator known for her elevated approach to fashion, beauty, wellness and travel. With an effortless aesthetic, dry sense of humour and natural storytelling ability, she creates content that seamlessly blends luxury with personality.

From travel adventures and fashion inspiration to wellness, fitness, pets and everyday moments, her content captures a lifestyle that feels both aspirational and authentic. Across Instagram and TikTok, she has built an engaged audience through social-first content that is polished, current and distinctly her own.