Shannen Peroomal

Shannen Jai Peroomal is a 31-year-old Melbourne-born creative, proud mum of two — her 5-year-old daughter Sophie Ava, and her first-born “baby,” her clothing label, SJP by Shannen Jai. Shannen’s journey into the fashion world began in late 2013 when she unintentionally fell into the role of personal style and fashion blogger.

Over the past 13 years, she’s built a loyal following of over 200,000 on Instagram, where she shares what she calls her everyday fashion diary. Known for her unfiltered, mirror-shot outfit posts, Shannen has always kept her content true to its roots — focused on her personal style, her daily looks, and a genuine love for fashion that remains unchanged.