The first thing you need to know about Michelle is that she loves a brainstorm session. We think it has something to do with her passion for big ideas, for storytelling, she does have a background in journalism after all, studying a Bachelor of Journalism at the University of Queensland.
And you won’t find many PR professionals who get such a big kick out of seeing the hits – the media coverage – roll in. Michelle will tell you herself, she’s very results-driven and very competitive.
Not surprisingly, Michelle is skilled in creating and executing strategic PR campaigns that produce extraordinary results for her clients and she’s experienced across all sectors – beauty, lifestyle, luxury, fashion, alcohol, FMCG, tourism, publishing, health, finance, technology, business, property, retail, HR and marketing.
Off the clock, you’ll find her brunching at Bills in her “(in)active wear” – they’re her words, not ours – and devouring gossip mags and The Daily Mail. It’s her guilty pleasure.
Michelle is… adamant in her belief that a good cup of tea can solve any problem.