Amy O’Shaughnessy

There are phrases that are used inaccurately, and far too frequently; “lives and breathes” is one of them. In Amy’s case, though, there is no other way to say it. Amy lives and breathes all things beauty. Was she born this way or is it because of her years of experience working across hair, nails, skincare and cosmetics?


If we back up a bit, we know that she used to play professional netball and was awarded a netball scholarship to the South Australian Sports Institute, and she studied Communications and Media Management at the University of South Australia, but even now she’s nudging me, “Tell them my passion – beauty! Make-up is life!”


Amy began her career in 2009 in London and has since worked in Sydney across beauty, fashion, lifestyle and FMCG brands… with what, what is it Amy? –“Tell them I have extensive experience in the beauty industry.” And she has extensive experience in the beauty industry.


Amy is… flawless, her makeup is full-glam at all times and she’s always on point with the next best thing in beauty (the new It Cosmetics Bye Bye Under Eye Illumination is to DIE).